We seek an experienced social media professional to optimize our META business configurations. Our company utilizes WhatsApp for communicating with customers however we require expertise to maximize its functionality. The selected freelancer will conduct a thorough audit of our current WhatsApp Business setup including profiles, messages, broadcasts and integrated systems. Based on analytics of customer interactions and industry best practices, recommendations will be provided to refine our approach. Potential enhancements include streamlining automated response workflows, integrating better with our website and point of sale, customizing business hours and away messages. Campaign creation and message testing may be suggested to engage customers in a more personalized manner. Reporting capabilities will be reviewed to ensure insights into key metrics are easily accessible. Training materials and standard operating procedures can be drafted to educate our staff. The goal is to leverage advanced WhatsApp features to provide an enhanced customer experience and drive business goals. Creativity and strategic thinking are valued to develop an optimized strategy tailored to our unique needs. Strong technical skills are needed to effectively navigate the administration panel and scripts. Project management abilities are important to complete the work within 4 weeks. Applicants should have extensive experience optimizing WhatsApp for similar organizations. Portfolio examples and case studies are appreciated.